The Good Communicator
For sustainability leaders, ESG changemakers, and founders tired of pushing uphill.
Data alone doesn’t move the sustainability needle; influence and leadership do. This book provides a practical coaching and communication framework to turn boardroom resistance into active collaboration. So you start leading sustainability with the energy and connection required to turn sceptics into co-creators.
You have the data, the frameworks, and the expertise. Yet sustainability remains a “nice to have,” always pushed to the side by boards and colleagues who don’t see it as urgent as you do. Businesses have a key role to play in this crisis, but that potential is stalled because you’re forced to fight for every inch of progress.
It’s a cycle of constant battles for buy-in that leaves you feeling exhausted, isolated, and increasingly worn out. The reality is, no matter how strong your case is, if you can’t navigate boardroom resistance, sustainability stays on the sidelines. `
It’s time to stop pushing uphill.
Start turning resistance into resounding YESes
The Good Communicator is the bridge between having technical expertise and influencing decisions that move sustainability forward. This is a practical, step-by-step manual for leaders ready to stop fighting for a hearing and start leading the change.
It gives you:
The Framework
A repeatable system for crafting high-stakes conversations and presentations that you can teach to your entire team.
The Workbook
A downloadable companion with exercises designed to build your communication confidence through direct practice.
Real-World Case Studies
from active sustainability leaders who have used this framework to navigate resistance and win.
Amazon reviewer
“The issue isn’t the idea itself; it’s whether it connects with the people who need to say yes. What Virginia does brilliantly in her book is shift the focus from pushing harder to understanding better, from presenting solutions to co-creating them.
I appreciated how practical everything is – the prompts, the questions, the way to approach conversations; this is something you can take straight into a meeting and use.”
“It is not easy to write a book about such a serious subject while making it accessible and engaging. Virginia Cinquemani managed this trick perfectly with this.
Full of useful insights and information- I can see myself going back to it again and again.”
Amazon reviewer
“Virginia has a brilliant, playful and informative way of getting information across through her book. One could say she’s a “Good Communicator”! I’ve been able to take many of the techniques into my job and conversations with friends and family. The world needs more ‘stubborn optimism’ to face the climate crisis.”
If you are passionate about Sustainability and want to improve the way you speak about it – that’s the book for you!!! I take this book with me wherever I go – whether to refresh my memory and read on of the chapters or just looking for a useful tip. (Good) Communication is so important. we can be passionate, knowledgeable, convinced, top of the class – if you can master your communication skills you will get your messages through. I highly recommend the book as a reading delight and as a guide, a manual and a mentor through your various adventures in the world of sustainability. Virginia brings he vast experience and deep sensibility of both sustainability and human beings. A must!!!!
Amazon reviewer
“As an architect working in sustainability, I found The Good Communicator refreshingly practical.
Virginia Cinquemani doesn’t offer vague leadership theory, she provides clear, usable frameworks that help to communicate complex ideas with confidence and integrity. The strategies are immediately applicable, whether you’re leading a team, guiding clients, or trying to move conversations around sustainability from compliance to commitment.
What I value most is her approach to co-creation. A thoughtful, grounded guide for anyone implementing positive change.”
Get the bonus sustainability leader’s toolkit.
Subscribe to my weekly newsletter to get immediate access to the exact templates and tools used by influential sustainability leaders to win buy-in.
You’ll get the Meeting Prep Templates to help you anticipate tough conversations before they happen,
The Multi-Criteria Prioritisation Tool to help you justify exactly which projects deserve the budget,
and the Presentation Structure Template, so you can stop dumping data and start telling a story that wins people over.
Beyond the tools, you’ll receive a weekly dose of Zoom and Bloom goodness, positive stories, communication techniques, and the perspective you need to stay energised as a changemaker
(You can unsubscribe at any time, though you’ll miss the weekly tools designed to make your work feel less like an uphill battle.)
Buy The Good Communicator Book
Available at Amazon and all good physical bookstores.
