How does your audience learn?
I had a wonderful conversation with my friend Adam Graveley a few weeks ago for the Good Communicator podcast (HERE and HERE are the links to the full episode).
I always found Adam super charming, which is an important quality if you are communicating sustainability to people daily. In fact, in his current role, Adam has been pivotal in coordinating the inputs from a large group of stakeholders (not all sustainability advocates or experts) to put together an embodied carbon calculator that will make a huge difference in sustainable construction.
He's a great guy and I had a lot of fun talking about sustainability storytelling with him. As an engineer, he had to rethink his communication style. As he shares in this clip from the podcast episode, he initially thought his learning style was the same as everyone else's but it isn't.
He quickly learned that you have to use all types of visual, movement and auditory experiences when sharing your sustainability message if you want to capture the attention of a large or varied audience.
Forget bullet points on PowerPoints. Think about pictures and videos, taking material samples with you or props, or taking your audience to a location where they will be immersed in the reality you want them to experience...
Thinking creatively about communication can make a difference between influencing people or not.
So, how can you rethink your sustainability communication?
What do you need to change to make it more accessible to different audiences?
This article was originally written for the Green Gorilla weekly newsletter. If you liked it, subscribe to receive more articles like this and learn how to communicate sustainability better, how to be more productive without selling your soul to the work devil, and how to make an impact in the world. Here is the link: https://newsletter.thegreengorilla.co.uk/