Green Gorilla UK - sustainability

How to shift your client's behaviour towards sustainability

This week I came across a comprehensive literature review paper on what works and what doesn't work when trying to shift people's behaviour towards sustainability. The geek with taped glasses in me jumped for joy... but because I'm also a visual learner I thought: this NEEDS to be a poster for quick reference.

So here it is (just click on the picture below to download it in PDF format)... right now exclusively for you, beloved newsletter subscriber... ๐Ÿ’š

What I love about this framework is that it includes all the key influencing factors on human behaviour (social influence, habits, individual attitudes, feelings and tangibility) in a neat acronym (SHIFT) - don't we all love a good acronym?!

Note: nowhere it says: "Throw one more fact or percentage at your client and they will immediately start listening to you."

Human behaviour is much more complex than that.

I have elaborated on the paper and added the techniques that, in my experience, work best when influencing others. 

A practical tip:  before your next meeting, take a look at the suggested techniques in the poster and see whether you can put together a pitch strategy. 

Don't forget past tips on how to get to know your client first! 

This will help you choose and tailor the right techniques for the specific client.

 

This article was originally written for the Green Gorilla weekly newsletter. If you liked it, subscribe to receive more articles like this and learn how to communicate sustainability better, how to be more productive without selling your soul to the work devil, and how to make an impact in the world. Here is the link: https://newsletter.thegreengorilla.co.uk/

The Fighting Language of Sustainability

The iceberg model of thinking

This article was originally written for the Green Gorilla weekly newsletter. If you liked it, subscribe to receive more articles like this and learn how to communicate sustainability better, how to be more productive without selling your soul to the work devil, and how to make an impact in the world. Here is the link: https://newsletter.thegreengorilla.co.uk/

"Discourses of Climate Delay" or all the BS we get served by the media, Governments and Big Oil

 

This article was originally written for the Green Gorilla weekly newsletter. If you liked it, subscribe to receive more articles like this and learn how to communicate sustainability better, how to be more productive without selling your soul to the work devil, and how to make an impact in the world. Here is the link: https://newsletter.thegreengorilla.co.uk/

A staged performance

 

This article was originally written for the Green Gorilla weekly newsletter. If you liked it, subscribe to receive more articles like this and learn how to communicate sustainability better, how to be more productive without selling your soul to the work devil, and how to make an impact in the world. Here is the link: https://newsletter.thegreengorilla.co.uk/

Adapting marketing rules to sustainability

This article was originally written for the Green Gorilla weekly newsletter. If you liked it, subscribe to receive more articles like this and learn how to communicate sustainability better, how to be more productive without selling your soul to the work devil, and how to make an impact in the world. Here is the link: https://newsletter.thegreengorilla.co.uk/

Are you green, blue, red or yellow?

This article was originally written for the Green Gorilla weekly newsletter. If you liked it, subscribe to receive more articles like this and learn how to communicate sustainability better, how to be more productive without selling your soul to the work devil, and how to make an impact in the world. Here is the link: https://newsletter.thegreengorilla.co.uk/

Automation is your friend: taking notes

Somehow connected to the previous bit, I know how people in the sustainability/regeneration industry feel incredibly overwhelmed and overworked - especially if you are neuro-divergent, this can be a real issue.

Who has time for activism?

Now, this is not going to change your life but it might save you a few precious hours during the week, especially if you attend a lot of meetings and have to take lots of notes and transcribe them.

How can you automate note-taking?

(Thanks to my client Carrie - hi Carrie! - who asked me this question this week.)

Online meetings

  • If they are online meetings on Teams you can use the automated tool in Teams to transcribe (this is how).
  • With Zoom, you could use the new Summary AI tool (but it's not accurate and might miss some key things), or the transcript function (this is how).
  • Otter.ai also connects with Zoom and transcribes. Not so accurately I found, but better than nothing.

Face-to-face meetings

  • You could record the meeting on your phone. The Google Recorder app has a transcript option in it, which you can send to yourself at the end of the meeting.
  • You can activate the voice typing function on Google Docs from your laptop (this is how) and let it type out for you during the meeting.
  • You can try Google Lenson your phone to autodetect your handwritten notes then copy and paste the content into a Google Doc. I tried it and it works - in spite of my messy handwriting!

Not to be underestimated, try to focus on the most important things and actions to be remembered (not every single detail) and just take a few important notes.

Have I forgotten some tech that can help with this task? 

Let me know if so and I'll share that in a future newsletter!

This article was originally written for the Green Gorilla weekly newsletter. If you liked it, subscribe to receive more articles like this and learn how to communicate sustainability better, how to be more productive without selling your soul to the work devil, and how to make an impact in the world. Here is the link: https://newsletter.thegreengorilla.co.uk/

Communicate to co-create

This article was originally written for the Green Gorilla weekly newsletter. If you liked it, subscribe to receive more articles like this and learn how to communicate sustainability better, how to be more productive without selling your soul to the work devil, and how to make an impact in the world. Here is the link: https://newsletter.thegreengorilla.co.uk/

Communicating (and understanding) regeneration

 

This article was originally written for the Green Gorilla weekly newsletter. If you liked it, subscribe to receive more articles like this and learn how to communicate sustainability better, how to be more productive without selling your soul to the work devil, and how to make an impact in the world. Here is the link: https://newsletter.thegreengorilla.co.uk/

Communicating without words

This article was originally written for the Green Gorilla weekly newsletter. If you liked it, subscribe to receive more articles like this and learn how to communicate sustainability better, how to be more productive without selling your soul to the work devil, and how to make an impact in the world. Here is the link: https://newsletter.thegreengorilla.co.uk/

Connections

 Since I talked about co-creation, I invite you to do a creative self-reflective exercise this week.

Create a mind-map (or even a list) of meaningful connections that energise, motivate and inspire you. What can you notice at the end of this exercise?

Anything/anyone that surprises you? 

What's next?

This article was originally written for the Green Gorilla weekly newsletter. If you liked it, subscribe to receive more articles like this and learn how to communicate sustainability better, how to be more productive without selling your soul to the work devil, and how to make an impact in the world. Here is the link: https://newsletter.thegreengorilla.co.uk/

Core winning abilities in a distracted world

This article was originally written for the Green Gorilla weekly newsletter. If you liked it, subscribe to receive more articles like this and learn how to communicate sustainability better, how to be more productive without selling your soul to the work devil, and how to make an impact in the world. Here is the link: https://newsletter.thegreengorilla.co.uk/

Do you suffer from solastalgia?

Solastalgia is a relatively new concept, coined by philosopher Glenn Albrecht in 2005 to indicate the grief felt when the physical world as you know it, changes.

As sustainability professionals, it's hard not to feel anxious, angry, and overwhelmed by the news of yet another devastating flood and wildfire.

So what can you do to overcome or at least manage solastalgia?

Here are a few suggestions:

  • From grief and anger to action. How can you contribute to a better world? Is there something practical that you can do to support the causes you believe in and channel the energy contained in your anger into something positive?
  • If you recognise you suffer from solastalgia and that it prevents you from functioning normally, seek professional help.
  • If it affects you, but you can still have fun and enjoy your life, try journalling and talking to people who feel like you. Getting together and brainstorming ideas to do something about it can be a great way to channel your emotions into something positive.
  • Do not read the news every day. Yes, it feels a bit like putting your head in the sand, but feeling depressed and helpless does not help the planet.
  • In fact, if you want to change the world and inspire others to do the same, you have to keep "active hope", working towards a better future together with other like-minded people. That means taking care of your physical and mental health focusing on what you can control, and letting go of anything you can't.

Do you have any other suggestions for managing solastalgia? 

I'd love to hear them. 

This article was originally written for the Green Gorilla weekly newsletter. If you liked it, subscribe to receive more articles like this and learn how to communicate sustainability better, how to be more productive without selling your soul to the work devil, and how to make an impact in the world. Here is the link: https://newsletter.thegreengorilla.co.uk/

Feel strong like Popeye!

 

This article was originally written for the Green Gorilla weekly newsletter. If you liked it, subscribe to receive more articles like this and learn how to communicate sustainability better, how to be more productive without selling your soul to the work devil, and how to make an impact in the world. Here is the link: https://newsletter.thegreengorilla.co.uk/

Five easy steps towards highly productive meetings

This article was originally written for the Green Gorilla weekly newsletter. If you liked it, subscribe to receive more articles like this and learn how to communicate sustainability better, how to be more productive without selling your soul to the work devil, and how to make an impact in the world. Here is the link: https://newsletter.thegreengorilla.co.uk/

Flow with the wind

 

This article was originally written for the Green Gorilla weekly newsletter. If you liked it, subscribe to receive more articles like this and learn how to communicate sustainability better, how to be more productive without selling your soul to the work devil, and how to make an impact in the world. Here is the link: https://newsletter.thegreengorilla.co.uk/

Friction or Flow?

 
This article was originally written for the Green Gorilla weekly newsletter. If you liked it, subscribe to receive more articles like this and learn how to communicate sustainability better, how to be more productive without selling your soul to the work devil, and how to make an impact in the world. Here is the link: https://newsletter.thegreengorilla.co.uk/

How do you get around Parkinson's Law?

This article was originally written for the Green Gorilla weekly newsletter. If you liked it, subscribe to receive more articles like this and learn how to communicate sustainability better, how to be more productive without selling your soul to the work devil, and how to make an impact in the world. Here is the link: https://newsletter.thegreengorilla.co.uk/

How does your brain work?

 

This article was originally written for the Green Gorilla weekly newsletter. If you liked it, subscribe to receive more articles like this and learn how to communicate sustainability better, how to be more productive without selling your soul to the work devil, and how to make an impact in the world. Here is the link: https://newsletter.thegreengorilla.co.uk/